SEO is a series of steps to ensure search engines include/rank their websites in the search rankings.
Search engines are one of the primary ways for consumers to reach out to vendors.
Websites inform existing and potential customers about the nature of your business/ product/ services.

Websites are not just to cater to the needs of existing customers, but also to generate new leads and bring in more business.
The higher a website is ranked in the search engine, the more are the chances of the user visiting the website. Therefore, it is essential that search engines give a high ranking to your website.
Those who search online, rarely look beyond the first page for search results.
Therefore, that is one of the major milestones for a website to be ranked on the first page of the search engines. And needless to say, the higher, the better.
Keywords:
They are the heart and soul of SEO. In simple words, they are the words with which a user types into the search bar.
For example, if someone is looking for venues for a wedding and their preference is South Delhi, they will type ‘wedding venues in South Delhi’ and the websites having most these keywords will appear in the search results. And knowing the user behavior, they will click one of the first links which show up on the search results.

How does it work?
Search engines have programmes which sniff around the web pages for keywords given by the user. They are called crawlers/bots/spiders.
The help in finding the most appropriate websites according to the keywords user types.
To make your website SEO friendly, keep in mind:

  • Unnecessary keyword stuffing will deteriorate the quality
  • The content is of good quality and is helpful for users
  • The website is updated on a regular basis
  • Reputed sites should link to it
  • The functionality of the website should be smooth
  • The speed of the web pages should be as fast as possible
  • Mobile friendly

The SEO practices are to be kept in regular rotation to make the search engines keep showering love on your website.